We are excited to announce that our company is embarking on a new chapter with a fresh identity. Formerly known as Via Verde, we are now operating under our new name—Peirot. This transition reflects our significant growth and our commitment to market differentiation with a unique and distinctive brand.
Over the past few years, our farm in Bahia, Brazil, has experienced remarkable expansion, embracing sustainable agricultural practices and innovative solutions to optimize cacao and coconut production. The name Peirot represents our forward-thinking vision and dedication to providing high-quality, sustainably grown cacao and coconuts, while embracing eco-friendly practices.
Driven by our core values of capability, sustainability, and innovation, Peirot is poised to scale cacao production to thousands of hectares. Our ability to implement large-scale, efficient operations while maintaining our commitment to environmental responsibility ensures a sustainable and prosperous future for our farm and our partners. Through advanced irrigation systems, organic soil management, and strategic partnerships, we are pioneering new approaches to sustainable agriculture.
“Our growth has been remarkable, and with it comes the need for a brand that truly represents our mission and future aspirations,” said Dr. Ido Schechter, CEO of Peirot. “We believe this new identity will set us apart and propel us to even greater heights in sustainable agriculture.”
The transition to Peirot is more than just a name change; it signifies our commitment to innovation, quality, and environmental stewardship. Our clients and partners can expect the same dedication and service they have always experienced, now under a new and inspiring identity.
The name change will take effect immediately, with our new branding rolling out across all platforms, including our website, social media, and communication materials. Our core values—capability, sustainability, and innovation—remain unchanged, and we look forward to continuing our journey with our valued stakeholders under our new name.
For more information, visit our new website at peirot.com or contact us at .
About Peirot
Peirot, formerly Via Verde, is a leading agricultural company based in Bahia, Brazil, dedicated to scaling sustainable cacao and coconut farming. With a focus on environmental responsibility and innovation, Peirot continues to set new standards in the industry by implementing cutting-edge farming techniques and eco-friendly initiatives.
